For the second consecutive year the Australian Jewellery Fair (AJF) has sold out far in advance of opening day.
The AJF will be hosted at the International Convention Centre in Sydney’s Darling Harbour on 18-19 March.
The AJF has been timed to take place prior to Mother’s Day (14 May), giving retailers the opportunity to stock the latest ranges ahead of a crucial period of trading.
Three major buying groups – Nationwide Jewellers, Independent Jewellers Collective, and Leading Edge Jewellers – will each host stands after a productive Melbourne Jewellery Expo, which was also a sell-out event. The GAA will also be at the event.
Expertise Events managing director Gary Fitz-Roy told Jeweller that the most valuable thing available at the AJF for suppliers and retailers alike would be ‘opportunity’.
“We are thrilled to see such a high level of interest in the Australian Jewellery Fair this year. We’ve been anticipating a high turnout, but didn’t expect it would sell out so quickly,” Fitz-Roy said.
“We are confident that the fair will provide a valuable opportunity for retailers and sellers to discover new ranges, to build connections, and to reconnect within the industry.”
Fitz-Roy explained that a new initiative had been introduced for AJF: “The fair will also feature free all-day catering, so retailers and sellers can maximise their time and enjoy a free lunch. This is just one of the ways we are working to make the fair an enjoyable and productive experience for everyone involved”.
For additional information or to register in advance visit the Australian Jewellery Fair website.
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