Luxury jewellery reports strong sales amidst conflict

Luxury jewellery reports strong sales amidst conflict - Artificial Jewellery

French luxury conglomerate Louis Vuitton Moët Hennessy (LVMH) has reported a strong 2022 first quarter performance marking a strong rebound from the COVID-19 slump and challenges wrought by Russia’s invasion of Ukraine.

Despite its withdrawal from operating in Russia, the group posted total revenues of €18 billion ($AUD26.38 billion) marking a 29 per cent increase compared with the same period in 2021, while organic revenue increased by 23 per cent.

The watches and jewellery business increased by 24 per cent at €2.34 billion ($AUD3.43 billion) for Q1 when compared against the same period in 2021 at €1.88 billion ($AUD2.76 billion).

“LVMH had a good start to the year against a backdrop of continued disruption from the health crisis and marked by the dramatic events in Ukraine,” a company statement announced.

Double-digit revenues were recorded across all business groups, especially in the US and Europe except for wine and spirits which was hounded by challenges in the supply chain.

Surprisingly, the Asian market experienced an increase in sales despite China’s reimposed health restrictions in March.

“The LVMH Group is closely monitoring developments in Ukraine and the region,” noting the group’s foremost priority is the safety of employees in Ukraine and “provide them with all the necessary financial and operational assistance.”

The LVMH Group – which owns Bulgari, Chaumet, and Fred, TAG Heuer, Zenith, and Hublot – has ceased store operations in Russia together with Richemont, Hermes, Chanel and Kering Group in light of the ongoing Russian invasion of Ukraine.

The decisions followed Swatch Group – which owns Omega, Longines, Tissot, and Breguet, among others – which announced it has suspended exports and trading operations after economic sanction measures were imposed on Russia.

More reading
LVMH posts ‘remarkable performance’ since pre-COVID 2019
LVMH: Why no other company compares
Luxury jewellery companies stop operation in Russia; donate for relief efforts

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