New portal aims to improve popularity of platinum

Platinum Guild International (PGI) has launched a new information portal aimed at educating the wider jewellery industry on the ways in which platinum is responsibly sourced.

According to Huw Daniel, CEO of PGI, the organisation completed a cross-market survey of 4,300 jewellery consumers in the third quarter of 2023.

The survey found that when purchasing jewellery, consumers ranked ‘responsibly sourced materials’ as one of the top three most important factors of consideration. The survey targeted consumers in China, India, Japan and the US – the four largest markets for platinum jewellery.

“Awareness about ESG factors and responsible sourcing has increased globally throughout many industries, and the jewellery sector is no exception,” Daniel said.

“Consumers are paying increasing attention to this trend, and in some markets, they are willing to choose jewellery that has a positive environmental and social impact at a premium. Leading platinum producers, who are also funding PGI, are actively driving a wide range of activities that put the environment and society at the heart of what they do.”

He added: “This platform showcases some of these initiatives that drive responsible platinum production and support local communities.”

The PGI is an international marketing organisation which has worked to strengthen consumer and trade interest in platinum jewellery since 1975.

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