Pandora has unveiled a new creative jewellery collection in collaboration with US artist Keith Haring.
The collection named Keith Haring X Pandora is inspired by the artistβs principles of love for all and features 12 jewellery pieces consisting of eight bracelet charms, two rings, a necklace and earrings.
The pieces are crafted in reflection of the New York culture 1980s highlighted by its distinct bright yet bold tones, mixed metals and colours. Haring was inspired by the cityβs graffiti artists whose marks covered New Yorkβs subway trains.
Born in 1958, he began to draw in white chalk over the black paper used to cover vacant advertising panels. Before his death Haring established a foundation to maintain and enhance his legacy of giving to childrenβs and AIDS organisations. He died in 1990.
According to Filippo Ficarelli, creative director, Pandora, βWhen creating the collection, we did a sort of time travel, connecting directly with the philosophy of an artist that uses his art and vision for inclusion, building a culturally relevant, visual language that is so timelessΒ that it arrives to us as a powerful voice.β
Along with fellow creative director, Francesco Terzo, Ficarelli noted that, βWe imagine a dialogue with Keith Haring, together using jewellery as a canvas or βa wallβ for sharing a language that we can all speak.β
βThe campaignβs key focus is to highlight Keith Haringβs enduring influence on our culture and to celebrate his pioneering vision that art is for all, aligned with Pandoraβs promise to create accessible jewellery that empowers everyone to express themselves in their own way,β the company added in a statement.
The Keith Haring x Pandora collection will be available for a limited time online and in Pandora stores from 29 September β 29 November 2022.
Founded in 1982, Pandora remains headquartered in Denmark and has extended its reach to more than 2,700 stores in 100 countries worldwide.
Keith Haring x Pandora
Β
Β
Β
More reading
Pandora to introduce lab-created diamonds to US market
Another quarter of record revenue for Pandora
Record sales for Pandora Jewelryβ “all-time high revenue”
Pandora anticipates continued growth following Q1
Pandora launches Marvel jewellery collection
Β