A new global marketing campaign celebrating the prowess of Thai artisans behind Thailand’s famous jewellery making flair has been released by the Department of International Trade Promotion (DITP).
Titled ‘Wonders of Thai Jewels’ The campaign aims to generate global awareness and further establish Thailand as a prominent trading hub for the world’s gems and jewellery industry.
“Gems and jewellery rank as one of Thailand’s most exported products, creating over 664,000 jobs. As a major industry of the country, the government has worked towards making Thailand a gems and jewellery hub and a major jewellery manufacturer, from upstream to downstream,” said Phusit Ratanakul Sereroengrit, DITP director-general.
“As one of the world’s largest jewellery exporting countries, Thailand has an outstanding tradition of high-quality jewellery production. Global jewellery brands have recognised the skills of Thai artisans, and some have made Thailand their manufacturing base for decades.”
He added: “They have benefited from the strong infrastructure, accessible raw material suppliers and, the most important factor — high-quality craftsmanship from a skilled workforce.”
The Wonders of Thai Jewels campaign showcases Thailand’s gems and jewellery industry with a series of fashion jewellery films, featuring Aokbab-Chutimon, an internationally acclaimed Thai fashion model.